Location, Location, Location
You may be surprised how many different industries can benefit from pulling off a successful roadshow. Some authors do it anytime they have a new book out as a way to reach out to their fans while marketing their new material. Experts in different fields of study, motivational speakers, and even minor celebrities may go on a roadshow for speaking engagements. These can either be for a good cause like charity or a scheduled stop for different graduation ceremonies. Sometimes you just have to hit the road to reach those that aren’t immediately accessible in your hometown. This is why the roadshow has become a popular option for marketing yourself and your company.