San Francisco Limo Blog

Reaching Out to Your Roadshow Audience

Now that you’ve selected the cities you’re going to stop in during your roadshow and you’ve set your budget for travel expenses and everything else along the way, all that’s left is putting together a presentation that will make a lasting impression. There’s more to creating successful presentations than throwing something on a whiteboard and calling it a day. The attention span of most people is minimal, to say the least, so it’s necessary to put serious thought into putting on a show your potential customers will remember long after you’ve moved on to the next city.

If you hope to create a presentation that pops and inspires the audience to either buy your products or vote for your candidate, we’ve put together some tips to help with that endeavor.

Method of Presentation

There are several different ways you can display your message for everyone to see. Some people prefer to use a projector on a large white screen with PowerPoint while others are more comfortable with a whiteboard and some markers. It honestly depends on how you want to communicate with the crowd. If you’re more comfortable standing at a podium and speaking out to everyone, face to face, the PowerPoint presentation is the way to go. This way you’re able to make eye contact with different people in the audience and instantly creating a connection with them as you speak.

On the other hand, if you prefer to have a more interactive session with your audience, you can write on your whiteboard as you go. This is also good for those that are excellent at ad-libbing their way through their speech and presentation and also for a more casual roadshow event.

Font and Appearance

No matter how you plan on presenting your product, services, or message, make sure it’s aesthetically pleasing as well as easily viewed from a distance. Yellow letters on a red background may seem like a good idea in theory, being such eye-catching colors, but they tend to bleed together causing issues with people seeing your words clearly. Instead, use a lighter colored background with dark text or vice versa. This will ensure that everyone is able to read everything you have in front of them.

Font and format are also pretty important. You’ll need to choose a font size that everyone is able to see, even from the back of the auditorium. Spacing is also necessary because if your lines are too close together, the further away people are, the less likely they will be able to see it. Consider putting your most important points in a list format with bullet points or numbering with plenty of spacing between each line. This will also help keep the focus on certain pieces of information as you review them one by one.

Using Media as a Medium

This means that you should consider using music and art to accompany your roadshow as much as possible. You can make your entrance to a song that can be equated to your company or brand and use artwork during your presentation that reflects your products or message. These two things can grab your audience’s attention and make it easier to keep them intrigued once you start in on your presentation.

Engage the Audience

Don’t be afraid to involve your audience in your presentation. Open the floor for a question and answer period once you’ve finished putting on your show to let them know that they matter. Your audience should feel as though you wouldn’t be where you are without them which is why you should interact with them as much as possible. Doing so will keep them engaged and more likely to pay attention throughout the entire day.

If you put as much thought and emphasis on creating a presentation to give during your roadshow stops, the potential for obtaining new clients and customers are endless. Just use some of these tips to get started and good luck on completing the planning of your next successful roadshow!

Image Credit: freedigitalphotos.net/ddpavumba