Reaching Out to Your Roadshow Audience
Now that you’ve selected the cities you’re going to stop in during your roadshow and you’ve set your budget for travel expenses and everything else along the way, all that’s left is putting together a presentation that will make a lasting impression. There’s more to creating successful presentations than throwing something on a whiteboard and calling it a day. The attention span of most people is minimal, to say the least, so it’s necessary to put serious thought into putting on a show your potential customers will remember long after you’ve moved on to the next city.
